The extra-ordinary you

Sivadharshini d/o Sivakumar

Shini is a 22 year old that aspires to be part of a creative team in the future. She takes inspiration from the emotions and experiences of the people around her to create art. Through her work, she wants people to appreciate themselves.

The extra-ordinary you aims to show people how versatile the 12.12 tote bag is. In this project, emphasis will be placed on how the bag goes with every outfit, regardless of style and aesthetic.

This project will also convey to consumers why this bag is perfect for every occasion. Consumers will also be given a chance to personalise their bag to suit their own unique style.

The project shows that the bag is for everyday people, to be carried everyday.

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