Ahmad Hanif

Ahmad Hanif Bin Ahmad Jamal, known as NIF, is a fashion textile designer whose work explores the relationship between identity, emotion and material expression. He positions textiles as the foundation of design, treating fabric not merely as surface but as a narrative medium for stories and memory. Drawing influence from movement, romanticism and the balance between softness and structure, Hanif uses fabric manipulation and embellishment to create materials that feel both delicate and bold, embodying movement, romanticism and the balance between softness and structure. Hanif's practice is rooted in textile development, where material innovation informs both garment construction and meaning. He believes materials carry embedded histories, and by reworking discarded materials into new textile compositions, he challenges conventional notions of value and consumption. His work transforms unwanted deadstock fabric and textile waste into new expressive surfaces. Extending beyond textile creation, Hanif's practice also engages in storytelling through styling and creative direction where he constructs cohesive visual narratives that strengthen the conceptual depth of his work. Through continuous experimentation, NIF aims to redefine textiles as central to contemporary fashion, shaping identity, storytelling and innovation.