HOL - RO - SSO - DA

Lee Seoyoung

South Korea

Lee Seoyoung, a textile-centric fashion designer, draws inspiration from her surroundings and heritage to convey meaningful messages through her designs. Committed to sustainability and passionate about traditional craftsmanship, she strives to showcase and reinterpret cultural heritage through a contemporary framework, infusing her creations with a blend of timeless elegance and modern relevance.

"Hol-ro-sso-da," was born from Lee Seoyoung's contemplation during a visit to her homeland, South Korea. Observing the juxtaposition of neglected historical palaces against the backdrop of modern skyscrapers, she was inspired to capture the metaphor of solitary flowers amidst urban decay. The collection aimed to depict the resilience and strength inherent in standing alone, represented by bold strokes and rough textures portraying delicate flowers. Through this narrative, Lee Seoyoung sought to convey a message of resilience and power in the face of adversity.