Endless Possibilities with Lacoste

Sucha Chan

Singapore

A creative person driven by her passion for design, Sucha enjoys exploring new concepts and is always eager to create something new. With her curious mind, Sucha enjoys finding solutions to problems and is constantly discovering new innovations. She is passionate about graphic design and often get inspirations from her everyday life.

The concept of this campaign was inspired by the Lacoste motto ‘ Freedom of Movement’. This project serves to further expand the meaning of that phrase: to show that there’s no restriction to movement when you wear Lacoste, and that there are no fashion or style restrictions when it comes to age, gender and race.

The project shows what Lacoste can offer the GenZ target market, and aims to create strong brand recognition as well.

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