Beyond Fun

Felicia Lee Hui Xin

Taking inspiration from everything around her, Felicia likes to explore various mediums without boundaries. She has the need to learn something new and different while making new connections.

A collaboration with Beyond The Vines that is targeted at the Japanese market. Beyond Fun stands for what products from Beyond The Vines can do, which is to have fun with no boundaries. Created with a retro aesthetic feel, this campaign features a retro style inspired by Japanese magazine pages and editorial.

A retro feel to the brand: Beyond The Vines, through the campaign of Beyond Fun.

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