HUI (成徽, Cheng Hui) is a fashion image and publication project centred on regional culture and individual experience. Taking Anhui, a province in East China, as its narrative point of departure, the project seeks to move beyond fixed notions of place and re-examines a culture that is fragmented, fluid and resistant to a singular definition. Anhui has been historically shaped by what is often described as the “three mountains and two rivers”: the Huangshan, Dabie and Jiuhua mountain ranges alongside the Yangtze and Huai rivers flowing between them. These geographical divisions have given rise to diverse climates, dialects and ways of living, making it difficult for Anhui to consolidate a unified provincial identity. Instead, waves of migration and movement have produced a constellation of cultural fragments that are distinct yet deeply entangled. Within this context, HUI explores not only with what Anhui is, but how individuals from Anhui understand themselves. Through a combination of moving image, text and visual storytelling, the work seeks to capture experiences that exist between “home” and elsewhere, following individuals who stay, leave or move back and forth between cities, as they continuously renegotiate their sense of belonging.