Mythique is a female-centric apparel brand that bridges the gap between fantasy and reality, with designs inspired by the nostalgia of fiction. The brand seeks to bring elements of fiction to life, sharing the joy of experiencing stories and legends.

The brand’s first mini-collection features garments inspired by mythical creatures known as "Fae," drawn from Celtic folklore. The campaign tells the story of a doomed love affair between a Fae and a human, aiming to provide comfort and solidarity to all the girls who have ever felt out of place because of love.