Style Simulator

Kang Hyeonji

South Korea

Kang Hyeonji focuses on fashion media production, specialising in creating visual narratives. With keen attention to detail and experience in content creation, spanning photography and videography, they aim to create inspiring content. Furthermore, they believe in fostering connections and collaborations in the creative industry as part of their pursuit of excellence.

Style Simulator is a collaboration with Raffles City and MajorMinor to rebrand Raffles City in the Spring/Summer 2024 season. Developing immersive video and image content focused on a virtual styling game is at the heart of the concept. This innovative approach aims to engage younger audiences by providing an interactive experience where they can interact with elements from the Spring/Summer 2024 fashion collection(s). Through compelling visuals and interactive storytelling, consumers are encouraged to explore the latest trends and fashion pieces in a dynamic digital environment.