Dawama injects playful elements — a spoonful of zest, a dash of retro, and a sprinkle of glamour — into her creations with the sole intention to resonate meaningfully with people. Laced throughout, her work embodies a 1950s aesthetic that is influenced by classic films. As a multidisciplinary creative, she is adaptable to working with different mediums such as film and photography.

Bila Larut Malam (Late at Night) is an e-publication that aims to revive the lost glamour and spirit of Malay women during the Golden Age of Malay Cinema, and retell their liberating tale from that era. The project seeks to ignite a movement for the new generation to be inspired by the old glamour, values, and traits of Malay women who shaped their own identity and blurred boundaries in the patriarchal colonial Malaya during the 1960s. It aims to challenge the traditional expectations Singapore society has on Malay women today with a renewed perspective, while celebrating the vitality of the past.