Sera served, then she ate
With visuals that reimagine the ordinary, 'Magic in the Mundane' invites viewers to explore how we perceive everyday objects together with Beyond The Vines. Through a lens that stimulates sensory pleasure, we rediscover the inherent allure of mundanity and how it brings joy to our everyday lives.
This project introduces Beyond The Vines as a brand expanding into a new market - Japan - while spotlighting culturally unique elements such as Ramune (ラムネ), a Japanese carbonated soft drink. By using recognizable visual and audio cues, the project aims to engage with its target audience through a playful take on form and function.