Magic in the Mundane

Sera, Mei Yan

Sera served, then she ate

With visuals that reimagine the ordinary, 'Magic in the Mundane' invites viewers to explore how we perceive everyday objects together with Beyond The Vines. Through a lens that stimulates sensory pleasure, we rediscover the inherent allure of mundanity and how it brings joy to our everyday lives.

This project introduces Beyond The Vines as a brand expanding into a new market - Japan - while spotlighting culturally unique elements such as Ramune (ラムネ), a Japanese carbonated soft drink. By using recognizable visual and audio cues, the project aims to engage with its target audience through a playful take on form and function.

No items found.