Pranaya Novrhoj Premalatha is fashion Media Student who grew up in a small city in India, Erode. She is a focused artist whose ideas often come from thinking outside the box. Pranaya's wants to change mindsets on traditional fashion.
When it comes to design, Pranaya Novrhoj Premalatha has always looked back to Premalatha's cultural roots and incorporated modern trends with traditional and cultural clothing. In doing so, it creates a better understanding of her ideas. Premalatha also sees this as an opportunity to introduce her heritage and traditions to people with different cultures.
Nesavu is a women’s wear brand that celebrates traditional artistry. Celebrating the traditional handloom art of South India with a modern twist. Nesavu being a sustainable brand, upcycles the old handloom sarees to garments and believes in giving a sustainable livelihood to the craftsman. The vision of this project is to blend the South Indian heritage with modern sensibilities.