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BISE: Reconnect with Bise

Nguyen Huong Tra

Vietnam

Tra is a Vietnamese fashion creative and photographer based in Singapore. She has a passion for fashion photography, layout design, and art direction. Working in fashion publications is one of her goals.

Nguyen Huong Tra challenges herself with new concepts and learns new skills to constantly improve her work. Tra is fascinated with conveying a message through a strong narrative.

Bise is a new Vietnamese ethical jewellry brand that believes in encouraging people by attaching a handwriting note in the package to cheer up the customers. Just like a slight kiss on the cheek of customers whenever they wear the items. We create a community where everyone can connect and help each other to overcome difficulties. Reconnect with Bise is a new campaign to support social reintegration after the pandemic. Bise wants to encourage people to reconnect with their family, friends, and loved ones.

The "Reconnect with Bise" campaign aims to support social reintegration into the "New Normal" and encourage people to reconnect with others.

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