Nayantara is a 22-year-old fashion student who grew up in India around its rich heritage and culture. She broadens her global perspectives through extensive travel. Although Nayantara has been involved in the creative arts since a young age, she pursued and disciplined herself in classical ballet since she was 3. Her experience in the creative industry has further influenced her viewpoints and approach to arts and fashion culture.
Nayantara takes every opportunity to synthesise her thought processes in order to balance the 'elegant' with the 'timeless' in consonance with technology. Driven by fascination and curiosity about the future, she has put thought into how things are constantly evolving, resulting in the whole "Balmy" effort.
Balmy is an experience. A parfumerie that aims to revolutionise the fragrance industry with an astonishing high-tech retail environment integrated with the freedom to originate a personalized scent within a hyper-world. It is driven by a desire to transform and restructure both tangibles and intangibles associated with olfactory products. The brand's core values include Experiential, Unique and Futuristic. Balmy’s mission is to create an unprecedented and unparalleled olfactory retail experience cohesive with the evolving culture of technology. Taking a leap forward with the most efficient use of technology in favor of environmental impact as well as retail operations, while delivering scents for customer, by customer!