The One for All
Laura Louis Hogiono
Fashion graduate Laura Louis is a positive and open-minded creative with a determined attitude. She has
worked in mixed media since the start of her creative journey, and is passionate about communicating
messages through her visuals in different types of mediums like graphic design, photography, videography,
and fabric printing.
This project is a series of visuals that serve as an introductory journey of the fashion brand BEYOND THE
VINES into Japan, a new target market. The approach used to appeal to this new target market is
to feature iconic scenes that are familiar and will be easily digested, while maintaining the brand’s signature
DNA which is fun, cheeky, and mysterious.
The campaign allows consumers to take a peek from the perspective of BTV, focusing on their creative approach of bold, simple utilitarian design that will be The One for All.