Jordan Ong Wan Xuan is an optimistic, starry-eyed creative who loves to explore the intersections between communities or subjects that at first glance may seem far removed from each other. Jordan Ong Wah Xuan is a jack-of-all-trades striving to master some, with several experiences in creative direction, photography, writing and branding. Xuan has accumulated a myriad of interests and hobbies over time, such as video games, film photography, politics, mechanical keyboards, and more.
Jordan Ong Wah Xuan's approach to design lies somewhere along the crossroads of rationality and intuition. Xuan is constantly absorbing, engaging, and filtering stimuli and fascinating material, with criterion based mostly on values that may not always be substantiated with logic. Xuan's obsession with interesting subject matter has granted him an ample mental archive of potential references.
Those Who Tread is an avant-garde, narrative-driven fashion label that seeks to fill an unsatisfied niche that lies in the overlap between clothing and fictional worlds as a means of expression. It is a fever dream born from a reverence for the greats in the fashion and storytelling realm. With a universe situated in a dark fantasy setting, its ever expanding and evolving narrative helps engage a community that invests in both the artistry of garment creation and worldbuilding. The perfect storm to nurture a tight-knit faction of unique individuals who can express themselves through garments that embody fantasy.