FengYu (Queenie) is a media designer and stylist with formal education and training at Lasalle College of the Arts. Queenie's strength lies in photography, layout design, sewing, styling and media operation.
Queenie's approach to design is centred on giving emotions to jewellery.
The name of the brand “YUMOTIONAL” come from the designer’s name and the word YU(玉) which means jade in Chinese. The design uses Chinese jade and combined with metal elements to illustrate the Chinese culture. YUMOTIONAL focus on jewelry design with contemporary approach. Experimental, Aesthetic, Unique and Chinese cultural, to presenting a different aspect of jewelry.