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Natal ー Balancing Fashion with Chi

Brenda Lee

Singapore

An enthusiastic and driven individual with a strong interest in fashion branding and marketing, Brenda possesses initiative and ability to work efficiently both independently and in a team. She adapts to changes easily and has commendable management and organisation skills to deliver work within a timeframe. Striving to excel in fashion communications and strategy, she continues to strengthen her skills in branding and business analytics.

Brenda Lee believes that design has always been about people, directly or indirectly — for them to see, use, feel, observe, interact and engage with. Therefore, it is important for design to resonates with people. Lee believes design can be used to strengthen relationships and communities. Lee aims for her work to inspire people to reflect, understand themselves and have an overall optimistic outlook on life.

NATAL is a mobile-first business that offers Generation Z and Millennials a non-Eurocentric and holistic alternative to everyday dress practices and wellness by integrating the elements and principles of Fengshui into fashion, while promoting a stronger connection between human beings and the natural environment through a fashion lens. The NATAL app is specially tailored to the users, offering hyper-personalised product recommendations based on their core element and refined style preferences. As such, the products and services NATAL provides will enable its users to undergo a long-term lifestyle transformation that will aid them in achieving holistic health and wellness.

NATAL generates the users' element chart, providing them with insights into their core characteristics and optimised fashion recommendations.

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