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BEYONDLABEL

Ann-Sophie Maria Müller

Singapore

Ann-Sophie is a Singapore-based entrepreneur and creative who believes in the power and importance of emotional value. With communication design as her basis, her works seek to create meaningful conversations and provide emotional value. Having experienced and lived in different cultures has shaped her underlying approach to be multicultural and diverse.

BEYONDLABEL is data driven fashion styling app that helps users manage their wardrobe virtually and acts as a personal stylist, creating new looks based on the users emotional needs.

Our emotions and what we wear are inextricably connected, affecting our psychology, physiology, and performance. BEYONDLABEL aims to combine clothing and emotions in one conversation, focusing on how the right styling can elevate our everyday life. Through virtually engaging with their wardrobe and receiving personalised suggestions, the app enables users to become more mindful of what they already own. Besides saving time spent on choosing and styling their outfits, having outfit suggestions tailored to their emotional state and needs also empower users to show up as their most confident self.

BEYONDLABEL is all about harnessing the full potential of fashion to support, inspire and empower.

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