MNEME

Theo Cao Yunxi
Theo is a fashion creative from LASALLE College of the Arts who specialises in campaigns, photography and branding. He is collaborative and adaptable, with a strong interest in experimentation across both mainstream and niche contexts.
PERSONAL BRAND PROJECT: MNEME Inspired by the recurring presence of eyewear in science fiction cinema, MNEME is an eyewear brand that draws inspiration from the film 2001: A Space Odyssey—a vision of the future imagined decades ago, yet never fully lost. As time moves forward, these futures shift from prediction into memory, quietly preserved in objects and symbols. MNEME transforms eyewear into a vessel of this remembrance—not to show what is new, but to awaken what has already been imagined. Through a visual language that blurs the boundary between future and reality, the campaign invites a question: What kind of future do you choose to see?