Ramanathan Aparna (Abhi)

Abhi is a fashion marketer and creative strategist who specialises in developing brand identities that are as emotionally resonant as they are commercially viable. Her professional journey is defined by a blend of technical expertise and hands-on retail insight. Abhi has experience spearheading social media initiatives across Instagram and Facebook, managing everything from art direction to photography and videography. This experience, combined with years of frontline retail experience has given her an intuitive understanding of the modern consumer’s journey, from the first digital touchpoint to the final point of sale. Whether she is analysing audience data or directing a visual campaign, Abhi's goal remains the same: to create cohesive, impactful narratives that align perfectly with brand objectives.