I'm Actually Not Meant For More

Nazrul Hisam Bin A Azuddin
Nazrul is a multidisciplinary artist who works in image-making and storytelling in fashion and creative direction. His work explores the idea of identity and social roles in the mundane everyday, expressing unconventional ideas and stigmas created by social constructs. Nazrul is an adept team leader with strong skills in collaboration, turning concepts into reality.
I Am Actually Not Meant For More is a love story of a couple going about their day doing deliveries. The campaign contrasts looking fashionably part of a fast-paces society while living on minimal wages just to survive.