Shylaa Chahal

Fashion has been part of Shylaa Chahal's life since childhood, shaped by visits to her mother’s boutique in her childhood where she would watch designers bring beautiful garments to life. Being surrounded by fabrics, silhouettes, colours and craftsmanship sparked her interest in fashion and encouraged her to experiment with her own design ideas, which received a lot of support. Over time, this early curiosity grew into a deeper interest in how fashion functions not only as a form of creative expression but also as a powerful tool for storytelling, branding and business. Shylaa is passionate about the intersection of fashion, marketing, media and business strategy. Her academic journey has helped her to understand how brands build identity, communicate values and connect with consumers through visual storytelling, campaigns and strategic positioning. She is particularly interested in how marketing influences fashion trends, consumer behaviour and brand engagement. Internships have empowered her with practical skills in logistics, digital marketing campaigns, client coordination and trend observation. Altogether, these experiences strengthen her understanding of consumer preferences, brand communication and the importance of balancing creativity with commercial goals. For Shyla, fashion is a space where creativity and strategy work seamlessly together. Upon graduation, she aims to contribute to fashion projects that are visually engaging, culturally aware and commercially meaningful, through good branding, content creation, marketing and business development. Her goal is to continue growing as a fashion professional who can combine creative thinking with strong strategic insight.