Piyaa Jayesh Kumar
Having grown up in Dubai and studied in Singapore, and with her experience supporting brand positioning and audience engagement, Piyaa brings a global perspective to marketing, social media, public relations, sales and entrepreneurship. Her work focuses on identifying cultural and social gaps in the market and translating them into brand opportunities through visual communication and strategic thinking. At LASALLE College of the Arts, she developed skills in branding, communication, creative direction and production through academic and industry projects. She is interested in creating culturally relevant, audience-driven work rooted in identity and storytelling. Moving forward, she aims to work at the intersection of entrepreneurship, culture and lifestyle across fashion, food and beverage and beyond.
