Knock Knock Nono is a brand created by Yurou, redefining cuteness as a form of strength and empowering girls to embrace their unique style without fear of judgment. Drawing inspiration from vintage girlish fashion, surrealist films, Yurou’s own nostalgia, and Japanese manga, the brand blends whimsical, retro charm with modern wearability. It challenges stereotypes, offering bold, expressive pieces that promote self-confident individuality.