This project represents the culmination of my journey at LASALLE, where I bring together all the fashion media and creative skills I have developed over the years. These include creative direction, styling, photography, and the development of strategic marketing plans—ultimately compiled into a comprehensive Integrated Marketing Communication (IMC) booklet. To fully challenge myself and push the boundaries of my creative vision, I have taken on every role in this project—from ideation to execution—allowing me to explore and refine my capabilities across all aspects of the creative process.