FREEFORM is a self-directed fashion campaign project by Rozabelle Richard that explores identity, self-expression, and emotional storytelling through handcrafted jewellery. Designed and styled by Rozabelle, the collection includes necklaces and bracelets that symbolize personal growth and emotional weight.

FREEFORM reflects her lived experiences while challenging societal labels. The campaign was brought to life with a diverse and heartfelt cast, blending fashion, vulnerability, and intention. Dedicated to her lover, this project is more than a brand—it’s a visual diary and a love letter to the freedom of becoming.