Solah Surf is a women-led lifestyle brand based in Lombok, Indonesia, merging surf culture, adventure, and social impact. It offers tailored surf experiences and cultural workshops that reconnect people with nature, while supporting local artisans and preserving traditional crafts. The brand's ethically made products, including swimwear, surf gear, and handwoven sarongs, promote sustainability and cultural awareness. Solah Surf fosters financial independence for local craftsmen and opens access to modern markets. It empowers women, preserves tradition, and champions ethical fashion and tourism across Southeast Asia, prioritising ethical trade and purpose-driven goals.